It’s no longer labeled vegan. A lot of producers actively avoid the label, despite the fact that the Vegan Society would provide their stamp of approval. I’ve heard somewhere putting it on your product lowers sales. All this to say, are you certain it’s actually not vegan anymore?
I ran an experiment a few years ago at a party I hosted. I had two trays of Oreos. One labeled ‘Oreos’, the other labeled ‘Vegan Oreos’. Now, Oreos are vegan, but aren’t labeled as such. I had to refill the standard Oreos a couple times throughout the night. The ‘Vegan’ labeled tray ended the night with more than half still there. Vegan definitely plays a role in sales, and not always for the best.
That’s interesting! I also wonder if its a legal shielding technique to abandon the “vegan” label in case one of their upstream suppliers changes without notifying the manufacturer. If you never claim it to be vegan, you’ve in no danger of violation.
The reason the vegan label lowers sales is that smart people already read the product label, so they know it’s vegan either way. Lazy people who don’t like thinking need to be told that something is vegan. Vegans tend to be smart, and vegan-haters tend to hate thinking.
It’s no longer labeled vegan. A lot of producers actively avoid the label, despite the fact that the Vegan Society would provide their stamp of approval. I’ve heard somewhere putting it on your product lowers sales. All this to say, are you certain it’s actually not vegan anymore?
Someone said the non vegan version has bee wax in it.
Definitely a thing. Vegan can be hidden somewhere on some products, or they might use different language.
I ran an experiment a few years ago at a party I hosted. I had two trays of Oreos. One labeled ‘Oreos’, the other labeled ‘Vegan Oreos’. Now, Oreos are vegan, but aren’t labeled as such. I had to refill the standard Oreos a couple times throughout the night. The ‘Vegan’ labeled tray ended the night with more than half still there. Vegan definitely plays a role in sales, and not always for the best.
Love it. Science!
Not a randomized double-blind test, but science enough.
Huh. I always thought the white stuff was derived from milk
That’s why it’s spelled creme and not cream. The FDA has standards for milk content in anything labeled cream, but creme doesn’t mean anything.
That’s interesting! I also wonder if its a legal shielding technique to abandon the “vegan” label in case one of their upstream suppliers changes without notifying the manufacturer. If you never claim it to be vegan, you’ve in no danger of violation.
Vegan is not a regulated term. Plenty of products that say they are vegan still have animal products, such as honey.
There are people that hold specific definitions of the term “vegan”. If you never use the word, you can never run afoul of anyone’s definition.
The reason the vegan label lowers sales is that smart people already read the product label, so they know it’s vegan either way. Lazy people who don’t like thinking need to be told that something is vegan. Vegans tend to be smart, and vegan-haters tend to hate thinking.