Peachtree Street’s latest mixed-use tower ready for closeup Josh Green Tue, 11/12/2024 - 13:39 Two and ½ years after it officially broke ground, another glassy high-rise is at the cusp of opening on Atlanta’s signature street with a mix of uses.
Having replaced a surface parking lot, the 31-story Society Atlanta is the latest project in a national brand that developers say offers relative affordability in choice locations. In Atlanta, that means co-living (read: roommate-style) floorplans in non-student housing at Society Atlanta, in some cases.
National real estate firm PMG and Toronto-based private equity and asset management company Greybrook announced today pre-leasing has begun at the 811 Peachtree St. building, with first move-ins scheduled for early next month.
In addition to 460 apartments, the project will deliver more than 87,000 square feet of office space and 14,500 square feet of ground-level retail in hopes of enlivening one of Midtown’s densest sections.
Getting a foot in the door at this new Society costs $1,505 monthly. That rents one bedroom and one bathroom in 423 square feet, but in a rent-by-bedroom arrangement with a shared kitchen, living room, dining room, and balcony.
The least expensive Society Atlanta option currently listed rents for $1,505 monthly (per bedroom). PMG/Society Atlanta
Fresh rendering for the 31-story tower’s lower floors, as approaching from the north.
Courtesy of PMG
That does represent a slight monthly cost savings over the most recent Midtown apartment high-rise to deliver, Loria Ansley, as one example. Studio apartments at that project, also located on Peachtree Street near the High Museum of Art, start at $1,546 square feet with a little more square footage—but no shared spaces.
Meanwhile, the priciest rentals at Society Atlanta listed right now ask $4,420 monthly for three bedrooms and three bathrooms in 1,286 square feet.
Two months of free rent is being offered as a grand opening special.
Perks of the building include a yoga lawn and pool deck positioned atop a parking garage, an app-based key entry system, and modern gym and fitness studios described by project officials as “massive.” Daily fitness events are planned.
Cushman & Wakefield has been tasked with leasing two full floors of Class A office space at the building, each roughly 43,000 square feet. Bridger Properties is handling retail leasing at street level, with spaces ranging from 736 to 14,500 square feet, per officials.
Ryan Shear, a PMG managing partner, said in the announcement the company has been “longtime admirers of Midtown” and that its Peachtree Street building “brings a new level of modern living, abundant amenities, and engaging event programming to the market.”
New visual depicting the planned look of amenities on a parking deck on the southern face of the project. Courtesy of PMG
Courtesy of PMG
The Cooper Carry-designed building claimed a surface parking lot at the southeast corner of Peachtree and 6th streets. For several years, The Integral Group was planning a visually striking apartment tower called EVIVA Peachtree for the site but eventually walked way in 2018, reopening the lot to paid parking for several years.
The pricey corner parcel totaling 1.27 acres went for $20.3 million in 2021, PMG reps said at the time. Society Atlanta officially broke ground in May 2022.
Like other projects under the Society Living concept, PMG says Society Atlanta was created to address an insatiable demand for reasonable rents close to walkable, urban centers.
The priciest floorplan in the building right now (three bedrooms, each with a bathroom) asks $4,420 monthly. PMG/Society Atlanta
Courtesy of PMG
More than 8,500 units are planned nationally as part of Society Living developments, including Society Las Olas in downtown Fort Lauderdale and others in Miami and Orlando. Similar projects in Brooklyn, Denver, and Nashville are underway. PMG officials say the company has delivered more than $11 billion in assets across the country over the past three decades.
Find a quick tour, via fresh renderings, of Society Atlanta highlights in the gallery above.
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811 Peachtree Street NE Society Atlanta PMG Eviva Toronto New York City Society Living Greybrook Realty Partners Mark Lindenbaum JLL Jones Lang LaSalle Property Markets Group Midtown Development Atlanta Development High-Rise Construction Cooper Carry Atlanta Construction Juneau Construction Company Bridger Properties Cushman & Wakefield Greybrook Securities Coliving Co-living Co-living apartments
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The 811 Peachtree Street site, as seen prior to Society Atlanta breaking ground. Google Maps
As seen in 2021, the site in question at the southeast corner of Peachtree and 6th streets, where The Integral Group’s Eviva tower was planned until 2018. Google Maps
As seen when it topped out last December, the Society Atlanta tower viewed from the southwest, next to 36-story neighbor Viewpoint condos. Photo by Juneau Construction Company; courtesy of PMG
Fresh rendering for the 31-story tower’s lower floors, as approaching from the north.
Courtesy of PMG
New visual depicting the planned look of amenities on a parking deck on the southern face of the project. Courtesy of PMG
Arrangement of Society Atlanta offices over 6th Street. Courtesy of PMG
Courtesy of PMG
A Society Atlanta coworking space. Courtesy of PMG
Courtesy of PMG
Courtesy of PMG
Courtesy of PMG
Courtesy of PMG
Courtesy of PMG
Courtesy of PMG
Courtesy of PMG
Courtesy of PMG
Courtesy of PMG
The least expensive Society Atlanta option currently listed rents for $1,505 monthly (per bedroom). PMG/Society Atlanta
The priciest floorplan in the building right now (three bedrooms, each with a bathroom) asks $4,420 monthly. PMG/Society Atlanta
Subtitle $1,500 monthly (with roommates) gets foot in the door at Society Atlanta’s mix of rentals, offices, retail
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Society Atlanta - 811 Peachtree Street NE
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