Okay, I have a soft spot for Legally Blonde thanks to a civics teacher who said it did a better job in talking law than many procedural law movies. Now I wanna go watch it again, thanks for reminding me it’s out there!

I think frankly the thing that Barbie did that’s worldbreaking in the territory of these movies was not in the movie itself which is fascinating to me. I don’t have cable so dunno advertising there, but Oppenheimer coming out at the same time, no ads, just a few movie previews, the biggest ads were all the interviews with the cast. Barbie… could not get away from it, the ads were everywhere. So my thoughts were “okay, Mattel is definitely backing this.” Then I started hearing people talk about it and it was honestly surprising that Mattel was backing as well as it did, but okay, then when watching the movie that was the part that ended up shocking me.

I’m so used to executive meddling in movies, studios being cautious and companies being overprotective of their IPs that has ruined so many movies, that here was Mattel allowing themselves to be portrayed as definitely the bad guys, still their logo plastered all over VERY up front. I realize they got good advertising with the movie but I’m trying to remember another movie that the parent company backed while being made fun of this strong and the only one I can think of is Deadpool 3 and honestly that was easy because trying to tone it back would have lost fans, this had all the opportunity to not go over well.