At present 50% of the company’s chocolates in Canada came from the U.S., and the rest from Europe.
“We are able to source 100% from Europe,” Lechner told Reuters.
Lindt, whose products include Lindor chocolate balls, has already built up inventories in Canada from the U.S. to give it time to change its supply chain, which it expects to complete by the middle of the year.
Chief Financial Officer Martin Hug said it would be slightly more expensive to transport chocolate to Canada from Europe but it would cost less than if tariffs were imposed.
I would love to see more companies move in this direction. It’s not perfect, but at least they are trying, and I think that’s great.
neither the us nor europe are where chocolate comes from
Chocolates means the final product.
Chocolate is the base ingredient.
So the chocolates come from Europe but yes, the chocolate does not.
Wasn’t “chocolate the product” designed in Europe by mixing cacao from Africa, sugarcane from americas, and milk from Europe? Making chocolate a product of colonialism…
Sure, dark chocolate is mostly cacao, so could be produced where cacao grows… But the most popular chocolate flavor around me in Canada is milk chocolate (less than 40% cacao), mostly sugar and butter. Where should this be produced?
The chocolate end product is mixed in Europe, hence European chocolate. Thats all Im getting at. Not trying to he rude. I just am not sure what youre saying.
Oh, i was referring to something I noticed recently: There seems to be a growing movement asking for “decolonization” of chocolate, to bring more of the profit from chocolate sales into the countries where caco grows.
I think it raises an interesting ethical question when it comes to a product in which the key ingredients don’t all come from the same place.
On the one side, I totally agree that cacao producers have historically been abused by European chocolate companies, and they should rightfully collect more benefits from this incredibly nice product! Some of these countries even started to block export of un-finished cacao products.
However, many types of chocolate cannot be made with cacao alone, and depend on other ingredients coming from other areas of the world. If every area acts the same way, then it becomes impossible to create “assemblage” products like milk chocolate… How should these situations be handles ethically?
ideally you would produce them where the most valuable material is, leading to the development of that location, leading to a reduction of margin, leading to a change to another of the involved locations
Chocolate is not made in Europe…?
I’m guessing they mean the cocoa.
Right, well everyone knows cocoa comes from developing countries so I wasn’t sure why they thought they needed to say it, or say it that way at least
Yeah, not sure either.
they could manufacture the chocolate in Africa where they’re growing the cocoa and avoid a trip to Europe entirely
Why don’t *you *manufacture it in Africa? Set up a factory and export it to Canada and I’ll buy some if I see it on my store shelves.
Be the change you want!
You might be interested in someone like AFRIKOA then!
Europe invented chocolate, so there is that.