With Activision Blizzard, anyone can say “Yeah, fuck those guys!” then buy the latest game when it releases, and nobody is the wiser.
With Tesla, they’re getting vandalized on the streets. Insurance rates are hiking. It has social stigma attached. You can’t buy a Tesla and hide the fact that you have it. It comes with social backlash.
Even the folks who had no intention of buying one can contribute to that public sentiment, and as long as that social backlash remains, it’ll be effective at dissuading people from buying them.
With Activision Blizzard, anyone can say “Yeah, fuck those guys!” then buy the latest game when it releases, and nobody is the wiser.
With Tesla, they’re getting vandalized on the streets. Insurance rates are hiking. It has social stigma attached. You can’t buy a Tesla and hide the fact that you have it. It comes with social backlash.
Even the folks who had no intention of buying one can contribute to that public sentiment, and as long as that social backlash remains, it’ll be effective at dissuading people from buying them.