Yeah, it’s not a great tactic because even if you walk it back and always intended to. People who take what you say at face value are left thinking that’s what you wanted to do and might still want to do it if you can manage the PR better in the future. And the people who figure out what you were really doing see that you will lie to manipulate the reaction to what you really want to do.

Targeting installs (which based on another article with their wording they still intend to do, just with an asterisk now) was a bad approach. They should set up different payment options for the new subscription service model rather than try to fit one solution to two wildly different customer models.