Back in June, we shared that while our goal continues to be shipping as many games as possible on Steam, we needed some time to learn about the fast-moving and legally murky space of AI technology, especially given Steam's worldwide reach. Today, after spending the last few months learning more about this space and talking with game developers, we are making changes to how we handle games that use AI technology. This will enable us to release the vast majority of games that use it.
Key points:
new questions for devs submitting their games (about pre- and live-generated AI content, guardrails preventing generation of anything illegal)
disclaimers on game’s store page
new system for reporting illegal content straight from in-game overlay
"This will enable us to release the vast majority of games that use it. "
So it sounds like the floodgates are opening and now it’ll be up to the users to sort out the flood of BS. None of this is truly surprising, while I’m not cynical enough to suggest their temporary stance was a quick way to score some easy points with the anti-AI crowd, we all kind of have to acknowledge that this technology is coming and Steam is too big to be left behind by it. It stands to reason.
I also understand the reasoning for splitting pre/live-generated AI content, but it’s all going to go in the same dumpster for me regardless.
I certainly think it’s possible to use pre-generated AI content in an ethical and reasonable way when you’re committed to having it reach a strong enough stylistic and artistic vision with editors and artists doing sufficient passes over it. The thing is, the people already developing in that way would continue to do so because of their own standards, they won’t be affected by this decision. The people wanting to use generative AI to pump out quick cash grabs are the ones that will latch onto it, I can’t think of any other base this really appeals to.
I think the fear is reasonable to have, but one thing to be aware of is that using AI tools as they currently stand is more work than using free assets (asset flips in other words), and those are already all over steam. My point is that steam already has a lot of crap, and it rarely gets in the way from what I’ve experienced.
Disappointing, but somehow inevitable.
"This will enable us to release the vast majority of games that use it. "
So it sounds like the floodgates are opening and now it’ll be up to the users to sort out the flood of BS. None of this is truly surprising, while I’m not cynical enough to suggest their temporary stance was a quick way to score some easy points with the anti-AI crowd, we all kind of have to acknowledge that this technology is coming and Steam is too big to be left behind by it. It stands to reason.
I also understand the reasoning for splitting pre/live-generated AI content, but it’s all going to go in the same dumpster for me regardless.
I certainly think it’s possible to use pre-generated AI content in an ethical and reasonable way when you’re committed to having it reach a strong enough stylistic and artistic vision with editors and artists doing sufficient passes over it. The thing is, the people already developing in that way would continue to do so because of their own standards, they won’t be affected by this decision. The people wanting to use generative AI to pump out quick cash grabs are the ones that will latch onto it, I can’t think of any other base this really appeals to.
I think the fear is reasonable to have, but one thing to be aware of is that using AI tools as they currently stand is more work than using free assets (asset flips in other words), and those are already all over steam. My point is that steam already has a lot of crap, and it rarely gets in the way from what I’ve experienced.