'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

@ylai@lemmy.ml · 2 months ago

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

@Immersive_Matthew@sh.itjust.works · 2 months ago

I wish this was true, but marketing is explosively effective. I have a top 10 VR app and it only gets sales when I market it despite the glowing reviews. Heck you cannot even sort by review on many sites as then you would not need to market if you title was great.

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'