Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it
www.midiaresearch.com
The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for almost...
  • samus12345@lemmy.worldEnglish
    2·
    7 months ago

    But average buying power is lower today, so dollar value alone doesn’t tell the whole story.