What took them so long?
Anyway. I’m sure the adblocking Industry will adapt.
Adapt to what?
If they’re mixing the content with the ads server side, it’s going to be like trying to extract the flour from the bread loaf.
I’ve never understood why they haven’t just provided a method of doing this for all their customers. Like a Google Ad service that meshes together everything on the page with the ads server side, so it’s harder to target them client side.
I mean, the dream is to make the Internet like cable television, isn’t it? Where it’s all one signal/stream. When ads could never be targeted and blocked or skipped unless you recorded and played back later with fast forward. Feels like we’ll get there eventually, with Chromium effectively calling the shots now.
Google is required by EU law to show what is an ad and what isn’t. Adblockers could somehow detect that and skip forward.
If they’re predictable with the timing and length then sponsorblock will still work.
And if they’re not, the client can download the video twice and diff the copies.
The most pernicious thing they could do is randomize the ads across users, but serve each user the same ads each time. In that case, you’d need a peer-to-peer client to compare hashes of chunks with other users to detect the ad segments.
Dear Satan,
Your application for the Alphabet engineering position has been acce–[your message will continue after a word from our sponsors]
Even if it comes down to a browser addon placing a black rectangle over the video and muting browser audio when an ad plays, I’ll be choosing that over watching ads.
Honestly, I am surprised it took them this long. This technology has existed for a while, there is even a standard for it (see: SCTE-35).
The harsh truth of the matter is that YouTube is a victim of its own success. The sheer scale of what is needed to keep the platform running at its current level of activity is something that I think most people don’t give a second thought to. It requires a truly astonishing amount of technical expertise, infrastructure, monitoring, throughput capacity, not to mention sheer compute and storage, to keep it running. And that is considering the technical side alone, never mind the business that has evolved around it
All of the above costs money. A lot of money. So much money that only a shitty mega corporation with no moral scruples would ever be able to afford to run the platform, let alone turn a profit. And so here we are.
There are niche alternatives like PeerTube, but in practice it is currently in no state to be a drop in replacement. If the fediverse had to deal with the amount of traffic and content from YouTube in its current state, it would collapse immediately. This won’t change until the user base begins to increase, but to do so requires an incentive for people to jump over. And sadly, far too many people just don’t care enough about avoiding ads to do so.
I think in the long term there will be a reckoning; no matter the size of your platform you are not invulnerable to change. Nobody back in the early 2010s could foresee Twitter falling from grace, and look how that turned out. YouTube will eventually die, the only question is who will be footing the bill for what replaces it.
In the meantime, if you’re unable or unwilling to deal with YouTube’s ads, or pay to skip them, then just don’t engage with the platform at all. Read a book. Touch some grass. They haven’t found a way to monetize that (yet).
