Carmaker opts to produce hybrid version due to profitability concerns, citing pressure from Chinese EV competition

Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.

The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.

Ford also said it would delay the successor to its F-150 Lightning electric pickup truck until 2027, after initially targeting a launch next year.

  • emmy67@lemmy.world
    41·
    3 months ago

    The specsheet comparison is definitely the thing that tells you all you need to know about something…

      • emmy67@lemmy.world
        11·
        3 months ago

        I’m not gonna explain why the things you said make you sound like an idiot. I’m just telling you it does. And that we’re all over here laughing at you.

          • emmy67@lemmy.world
            11·
            3 months ago

            Ah the famous made up stuff that had nothing to do with anything. Like the other car doesn’t also have tires?

            Or that weight is the primary contributor to tires degrading.

            Idiocy

            • n3m37h@sh.itjust.works
              21·
              3 months ago

              So you’re telling me 900lbs of weight makes 0 difference on tire wear?

              Yep someone failed or just never took it.

              Heavier vehicle takes more to move making it use more power. Where you live it may not be an issue but for a lot of Americans it means coal power plants.

              There are reasons why I stated that big electric vehicles currently don’t make sense. Stop being so narrow minded, I am not basing my views on a single issue

              • emmy67@lemmy.world
                12·
                3 months ago

                I am not basing my views on a single issue

                Dunno about that bruh

                So you’re telling me 900lbs of weight makes 0 difference on tire wear?

                Not a single issue waaaaaaa.

                • n3m37h@sh.itjust.works
                  11·
                  3 months ago

                  You are a moron Don’t even notice what I said about power generation Read a book ya dumb fuck

                  • emmy67@lemmy.world
                    11·
                    3 months ago

                    Oh, would a book explain to me why you only compare things on spec sheets?

                    I’d probably have to go to 4chan for that one.