In its analysis, the survey credited iPhone’s appeal among young people to Apple’s premium branding – for the same storage size, an iPhone 14 (128GB) costs 1,250,000 won ($989) compared to the Galaxy S23’s 1,150,000 won. Introduction of Apple Pay, Apple’s mobile payment service, to Korea earlier this year was cited as another contributing factor.
According to the article, cost is not a factor in their choice as they nearly cost the same.
The majority of youngsters will always pick a fashion brand (apple). However, the majority of them cannot afford it.
According to the article, cost is not a factor in their choice as they nearly cost the same.