The company behind Trump Watches prominently features an iconic image of the presidential candidate on its timepieces. There’s one big problem: It’s not allowed to.
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According to the Associated Press, though, TheBestWatchesonEarth LLC advertised a product it can’t deliver, as that image is owned by the 178-year-old news agency. This week, the AP told WIRED it is pursuing a cease and desist against the LLC, which is registered in Sheridan, Wyoming. (The company did not reply to a request for comment about the cease and desist letter.)
Evan Vucci, the AP’s Pulitzer Prize–winning chief photographer, took that photograph, and while he told WIRED he does not own the rights to that image, the AP confirmed earlier this month in an email to WIRED that it is filing the written notice. “AP is proud of Evan Vucci’s photo and recognizes its impact,” wrote AP spokesperson Nicole Meir. “We reserve our rights to this powerful image, as we do with all AP journalism, and continue to license it for editorial use only.”
Regardless of how I feel about Trump, I’m not even convinced that the plaintiff has a real case. From what limited knowledge I have about copyright law, the image might not violate it based on how much of it has been altered. The watches’ images aren’t even in color. There’s also been selective cropping, and some shading has been added in. I think it might be different if they include the original image in the marketing material but I’d consult an I.P. attorney if I were a defendant in such a case.
That’s not transformative by a long shot. It adds no new meaning and is for commercial purposes which has a higher bar in the first place.
Isn’t this the same as that Obama red and blue pic?
Which was settled out of court with a sharing of rights to the AP. And that image was more transformative than this. Cropping the subject of a photograph and engraving it on the back of a watch just conveys the subject matter of the photograph. It’s a loser in court.