This. All of the businesses who advertise (as opposed to withholding actual secrets) that they have “secrets” are doing this for marketing. Which is why places like Trader Joes are a gem: A plasticized label on one of their shelves says “Why do staff wear Hawaiian shirts and what’s with the tiki theme? It’s a marketing gimmick. When we started in 1969, we just thought it was cool. And we still do, which is why we haven’t changed!”
This. All of the businesses who advertise (as opposed to withholding actual secrets) that they have “secrets” are doing this for marketing. Which is why places like Trader Joes are a gem: A plasticized label on one of their shelves says “Why do staff wear Hawaiian shirts and what’s with the tiki theme? It’s a marketing gimmick. When we started in 1969, we just thought it was cool. And we still do, which is why we haven’t changed!”