From what I remember it was when Carly Fiorina took the helm as CEO that the company turned from Quality-Driven to Marketing-Driven.
After she left it just kept being managed in 90s’ MBA style, just like a lot of companies of the time many of which eventually went bust or massivelly shrank (GE is a great example).
From what I remember it was when Carly Fiorina took the helm as CEO that the company turned from Quality-Driven to Marketing-Driven.
After she left it just kept being managed in 90s’ MBA style, just like a lot of companies of the time many of which eventually went bust or massivelly shrank (GE is a great example).