The idea feels like sci-fi because you’re so used to it, imagining ads gone feels like asking to outlaw gravity. But humanity had been free of current forms of advertising for 99.9% of its existence. Word-of-mouth and community networks worked just fine. First-party websites and online communities would now improve on that.
The traditional argument pro-advertising—that it provides consumers with necessary information—hasn’t been valid for decades.
They’re getting way more money from stealing and selling data than ads anyway and really, TV and Radio only need to exist over the air for emergency or government stations so no income is needed. We shut off 3G, freeing up those radio and TV bands would be no problem.
I don’t pay for cable.
I get 117 over the air television stations In Chicago, I could get more with a better antenna.
They receive ZERO data about me or my watching habits, no way to steal it.