Not sure if the point he’s making is entirely correct. I mean I also sometimes advocate for that, and say things have become too easy. But I don’t think tools, computers etc need to be complicated, so we have a barrier somewhere. And only experts can properly operate them.

I think the main issue is that people don’t value quality anymore. And then we have supply and demand and once you have a $10,000 video camera and do color grading to perfection, and you’re competing with someone with an iPhone and a video editing app who does it in 1 hour… Maybe you don’t match with your client anymore. But strictly speaking, if they just want some (any) video to fill their company TikTok feed, they don’t need the quality. And you as an artist are the wrong freelancer for the task.

I certainly hope there still are jobs for proper workmanship and high quality results. But I really think the competition is a side-effect and the main issue is people want a lot of cheap things and they don’t value or need quality.

And the same thing applies to AI that write text and ideas. Ocassionally you’ll get some creative result. But usually it’s more a lot of filler text and fluff with little substance to it. And the very common and obvious tropes, if it’s writing a script. If you need that for your company, I’d say the people on the receiving side aren’t really paying attention.

So I’d say keep iPhones, AI and CapCut, but kill social media instead. At least in its current form. Because that’s the real reason why the attention economy is like it is.