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https://www.cbc.ca/news/business/reddit-blackout-1.6873756 It was the 3rd most popular article on cbc yesterday, there have also been some other news sites that picked up the story

Not a single co-worker of mine would even understand what Reddit was. Some would be familiar with the word - in much the same way that I’m aware there is something called what’s app, but have never actually seen it - and like New Zealand, it may as well not even be there.

Reddit, particularly the AMA and the blackout, have been broadly covered repeatedly over the past week by global media including targeted business media (BBC, The New York Times, Bloomberg, The Japan Times, Reuters, Toronto Star, CBC, Business Insider India, NASDAQ.com, just to name a few). This coverage in traditional media cannot help (1) valuation estimates of Reddit or (2) acceleration of an IPO if either is the goal of u/spez’s current posture toward Apollo, etc. Reddit’s management practices appear a catastrophic mess to the investor community which is the worst possible outcome for u/spez’s longevity as CEO.

In programming community it’s a well-known issue. Mostly because programmers often use reddit, but also because of the API discussions. A popular programming YouTuber - Fireship did a video on the topic.

my wife still uses reddit every day and had no idea about the protests or blackout

quite a few general tech sites and business/financial sites have been reporting it. if it might be of concern to investors, you can be sure its getting reported.

It was front page news today for CNBC and MSN

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I talked to several non-technical people today, and all of them had heard at least something about it. They didn’t know a ton necessarily, but they were interested and asked me to explain. The mainstream news has been covering it at least a bit.

Most people I know have no idea what any of this means. Most of my friends are not technical, and I’m only aware of maybe two who use Reddit at all.