Because Twitter owes more in interest on the loans he took to buy it than it makes every month and he needs to dig himself out of a financial black hole.

What has been his motivation since becoming a millionaire? Money gives him control over others.

He can say he makes more money for one. /s

If twatter turns a profit he looks good (to simps). If it craters he looks like he fucked up.

Two words for Lonnie: clown shoes