So this is some bollocks. Guess I’ll be cancelling our plan since it’s only used by two of us.

Current price $17.99/month, new price $32.99/month.

If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later… But close to doubling in one go is a no from me dawg.

Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.‌

To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don’t make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.

Links to cancellation etc: https://support.google.com/youtube/answer/12400348?sjid=6028684095030617608-AP

  • roguetrick@kbin.social
    33·
    1 year ago

    I’m curious what’s driving this revenue rush at Alphabet. It almost feels like something internal, like they’re trying to make it actually self sufficient based on cloud pricing.

    • galoisghost@aussie.zone
      251·
      1 year ago

      It’s not just Alphabet it’s cloud based companies across the board and basically VC money is drying up because it can be secured on 0% interest loans anymore

      • roguetrick@kbin.social
        71·
        1 year ago

        Alphabet would be less impacted by interest rates or VC money since they’re a megacorp. I’m curious if for them they are afraid of not being competitive enough if they get trust busted.

    • Seraphin 🐬
      24·
      1 year ago

      It’s happening across a lot of industries, especially tech. During covid line went up very fast. Post-covid line stopped going up fast, but companies are desperate to keep it going up fast. Otherwise it would count as a slowdown in year-on-year growth and we can never ever have that (/s).

      • been_jamming@lemm.ee
        12·
        1 year ago

        Companies then: Let’s make money!

        Companies now: Let’s make more money faster! Our graph of profit must concave up!

        Companies 100 years from now: Let’s increase the rate at which the rate at which our growth in profit increases increases!

      • roguetrick@kbin.social
        6·
        1 year ago

        I don’t think it’ll happen willingly. They don’t want it to be a drain on their cloud business and they don’t want it to use AWS either.