Why YSK: With minimal friction to your purchasing process you can find hidden discounts (sometimes big ones!) for items online or through app purchases.
Especially for larger items you are purchasing online. After going through the entire process of purchasing an item and then stopping just before the “Complete/Place Order” button sometimes will trigger marketing to reach out with bigger discounts.
Same goes for some app subscriptions. If you plan on upgrading an app, while inside the app, sometimes dismissing the first price or offer will trigger a better discounted offer.
These are called “abandoned carts” and will usually trigger “something” if the e-commerce team is worth their salt. It could just be spam or could indeed be some discounts (or spam and then eventually, discount).
Note for Europeans: with GDPR companies are in theory not allowed to send you emails unless you specifically consented, which not many vendors add in the checkout flow since it’s added friction. So if you want to try this make sure to first use your email to subscribe to their newsletter or something like that, so they have consent to contact you.
That’s a solid additional tip there - mostly works in cases where an email is involved.
Oh yeah you meant that it just offers it right there and then? I’ve never actually seen that in the wild, only in an email follow up.
Both are possible depends on the context. For longer checkout experiences where email capture occurs (post-credit card entry, clicking into cart and completing shipping details, creating an account, or any similar step) a sales rep/ marketing associate might reach out. There are a lot of websites or apps that will detect a user leaving a page (exit intent) or closing a dialog and that may trigger additional discounts, as well… no email required in those cases.
Could you please add the text “Why YSK:” to the start of the body of your post? It’s the 2nd rule in the community. :)
Yes - added some “Why YSK” details. Thanks!
To add to this, on some streaming services if you try to cancel during a free trial, they’ll offer a longer free trial. This works on paramount plus, idk about other platforms but I’d expect a lot of them do the same thing.
I tried cancelling Fubo.tv and they offered me a whole month free. I still get emails from them to restart the account for half the price for the first month now.
oh yeah i’ve seen one of those “you left something in your cart, you want it for 10% off?” kinda emails before.
Yep, and sometimes it can be triggered by “intending” to leave the site either by navigating away from the cart or moving your cursor towards the tab’s “X” button - you don’t always have to close out of the tab.
I think I have encountered this but did not realize it was a thing. It was a site I was new to and figured they just wanted to get my email. I will need to try this. Thanks for the tip!
I totally thought this was about IRL shoplifting at first…
I mean FREE is the best discount you can get sooo… YOINK!
