Fantasy game retailer aims to recruit new audiences to franchise with film and TV series

Games Workshop has finalised a deal with Amazon to develop films and television series based on the games company’s Warhammer 40,000 series. 

The deal, which was first announced in December last year, gives Amazon exclusive rights in relation to content set in the Warhammer 40,000 universe, as well as an option to license equivalent rights in

…

The agreement is a “game changer” for Games Workshop, according to analysts at investment bank Peel Hunt. “It has taken a fair bit of time to go through the legal process, and was not helped by the writers’ and authors’ strikes.”

They added that as Games Workshop have said their full-year forecasts were unchanged, “any upfront payment is modest”.

“This is in line with our expectations, as the value in this relationship is bringing the Warhammer world to life and to a wider audience,” the analysts added. the Warhammer Fantasy universe following the release of the initial production.