Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
Indeed, and we honestly have Steam to thank for there even being a PC gaming market, there was a period of time where PC ports basically didn’t exist, and developers when asked why basically turned around and said they want the game to be bought with money instead of being downloaded off of limewire… and before Steam came along, there really wasn’t an answer to that question as piracy really was more convenient than the actual PC market at that time.