Scale. It’s a better quality audience but executives like BIG NUMBERS to make the juice worth the squeeze.

I think the investment supporting is worth it in the long run! Traditional social is basically a shitty rev share to reach a larger audience.

I do fear that as federation grows, then so too will potentially the same threats that happen on centralised social media. The fediverse is going to have a lot of vulnerable servers who won’t moderate or detect trolls & bots and over time the issue could become extremely onerous.