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Wow, that’s the entire “article”… The article posting bot would have to expand the “article”.
The article is dated in 2014 and stated that Daniel Houghton had been running it for 1 year.
In December 2020, NC2 Media sold Lonely Planet to Red Ventures for an undisclosed amount.
So I think he did fine.
Twitter would have turned out better if they had followed the same pattern.