Well Apple aren’t exactly outside of the Ads business … they’ve made slow movements to doing more ad stuff … clearly trying to tow the line between “we respect privacy and protect you from tracking” and “maybe now’s a good time to show a simple ad”. So far, I don’t have any problems from what I’ve seen. But from this perspective, big social companies are huge competitors for ads. If bringing them down helps, and then being the sole corporate entity through which a bunch of social media activity occurs helps more … I can see some cynical strategic thinking.

But yea, generally at the moment, they seem to be aware and it’s cool. So far the fediverse iOS app story has been a good one … enough to earn some brand loyalty from some I’d say.