Seventy-seven percent of middle-age Americans (35-54 years old) say they want to return to a time before society was “plugged in,” meaning a time before there was widespread internet and cell phone usage. As told by a new Harris Poll (via Fast Company), 63% of younger folks (18-34 years old) were also keen on returning to a pre-plugged-in world, despite that being a world they largely never had a chance to occupy.
It’s exactly counter to established research that places huge values on internet enables services.
https://mitsloan.mit.edu/ideas-made-to-matter/how-much-are-search-engines-worth-to-you
18k per year valued for search engines, 9k a year for email and 4K a year for maps.
Of course framing might be slightly different, but getting people to saying thing is very different than getting people to put money where their mouth is. I would much rather trust the dollar signal, especially in the US.