Meta (owner of Facebook, Instagram & WhatsApp) is joining the fediverse very soon and have to seriously prepare. This isn’t a theoretical scenario anymore.
“One of Meta’s top executives showed employees a preview of the company’s upcoming Twitter competitor during a companywide meeting today” via https://www.theverge.com/2023/6/8/23754304/instagram-meta-twitter-competitor-threads-activitypub
The photo shows what seems to be a fake conversation with @tonyg with the full @mastodon.social handle visible in two places.
@KoboldCoterie Yep this is gonna be really rough. We are not ready for this. The non facebook fediverse will also grow really fast just with this new spotlight as every startup hears the news that they can reach all the new Instagram people using an open api they don’t have to pay for