• Poutinetown@lemmy.ca
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    7 months ago

    What’s the tldr? Just read the entire article and couldn’t grasp the main point of this article

    • Value Subtracted@startrek.website
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      7 months ago

      I think the headline misrepresents it a bit, but:

      • Tim’s has a long history of playing to a sense of nostalgia and “shared Canadian values”.

      • Politicians have been using this association to try to seem like Regular Joes for years.

      • The franchise is owned by one of the largest corporations in the world.

      • Their menu increasingly contradicts the “traditional” vibe they promote, with newer items like Sweet Chili Chicken Loaded Wraps and Loaded Bowls, Tiramisu Cold Brew, and Blackberry Yuzu Sparkling Quenchers.

      • They’re also increasingly expanding options that discourage people from eating in-store, eroding their “de facto town square” image.

      • Maybe the confused identity of the brand reflects the confused identity of Canada as a whole.

      To be honest, it’s a pretty muddled piece, but there are a couple of interesting points in there.