Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
I can get a full size large frozen pizza at Aldi for about that price too. I can also even get a large 5 topping pizza from dominos using coupons on their app for about 10 which isn’t bad, but grocery store is still cheaper.
Comparing takeaway to a supermarket is comparing apples to oranges.
You have to factor in convenience and why people are going there anyway.
Dominoes example is aight.
Dominos is the last stronghold of affordable fast food imo. I constantly get emails from them for free pizza. Easily only $15 plus delivery tip for a meal for two. Granted I only get it once a month at best.
I fucking hate dominoes and even I respect them for being a cheap food option that has stayed pretty cheap. Little Caesars too I guess. $5-$6 pizza is a life saver for some… LITERALLY