As someone who voted yes in a very no place, I was actually a bit frustrated by how poorly the yes campaign communicated with people - right up until those pamphlets came out, most of the people I was talking to had never heard of the referendum, and only after that most people started looking up what it was about.
I would argue the no campaign had a huge head start on the yes campaign, there was negative speculation going on a year before the referendum, and it gradually snowballed into misinformation before the yes campaign even started. So the stuff people found was all negative. For the people I was talking to, I was the only person they knew who thought a voice was a good idea.
One of the people I was talking to mentioned how they hadn’t even encountered a single ad promoting a voice to parliament until a week before, and it didn’t bother talking about how it would work or why it’s a good idea. They did eventually vote yes, but only after I talked to them about what I understood about it. In fact, my experience is that most people leaning no were willing to vote yes after hearing enough about it.
I think a huge issue is that the yes campaign either failed to reach here somehow, or just relied on the media and self-research for informing people. And the media was very insistent on platforming no campaigners while almost never platforming yes.
One of the most confusing things to hear was how people in the capital cities had heard so much about it when people here had barely heard of it. Some people missed the referendum date entirely.
Anecdotal, but I have had bad experiences using Ubuntu. I know it’s not a bad distro, and that it contributes a lot (especially historically), but it’s the other distros that take their contributions and add to it that I find worth using or recommending, or sometimes an unrelated distro. It’s the sort of thing I might give money to, but I’ll never want to use directly.
I think this is what people mean when they say it’s bad - that distros that take what Ubuntu made and add their own touch seem more user friendly.