It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I’m pretty happy with where my car is at. It’s got this cool thing where you plug a cord in, and the sound comes through the speakers. Then it displays right on my phones screen, which I put under the speedometer so I can glance at it without turning my head
It’s like magic, my car does the car stuff and my phone does the phone stuff, and if I wanted a closer relationship between the two I could buy a cheap off the shelf component that plugs into the standardized ports (no disassembly required). No updates, my car can’t snitch on me and the only subscription is satellite radio
Honestly I can’t think of anything I’m missing out on. I don’t have a backup camera or blindspots warnings, but I’ve never used them or needed them. Smarter cruise control sounds worthwhile, but until I can safely take my eyes off the road I’m more worried about it making me complacent.
As far as entertainment, or even navigation? I’ve never heard someone say “man, my phone experience is terrible, I wish it was more like my car”
At this point, I’m more inclined to convert my car to electric than to buy a more modern one