• theneverfox
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    1 year ago

    Oh for sure, it’s my favorite word of 2023. I’ve taught everyone I know - I’ve been using it enough I’m now trying to avoid saying it directly

    Overuse is how you turn a specific term into a meaningless buzzword after all - and enshittification is a wonderfully precise explanation of a nebulous process of capitalism self-cannibalizing around us, a system based on growth that ran out of profitable markets to colonize