I can certainly give it a try. manucode beat me to it. Anyhow: The channel you’ve been watching is probably a/the tv channel for children (by Austrian public broadcast services, most likely). At night, when children are supposed to be sleeping, they don’t have any real programmes and instead loop a clip specifically made for this purpose starring that loaf of bread.

The bread itself is called “Bernd das Brot” (Bernd the bread) and was created by the german tv channel called kika (Kinder Kanal, literally children channel in English). I’m not sure in which show he first appeared in (there have been quite a few, plus some movies), but he’s been a recurring character for over 20 years now, afaik. Oh and Bernd is a typically depressed loaf of bread who would prefer to be left alone so he could stare at woodchip wallpaper all the time. Unfortunately for him, he is typically accompanied/bothered by at least two other characters – Briegel the Bush and Chili the sheep, a crazy inventor and an equally crazy stunt err sheep, respectively. Bernd tends to be the butt of more than a few jokes.