I’m shocked. Shocked, I tell you. Shocked to learn that dealers are ignoring Volkswagen’s now-former CEO’s strongly-worded caution for dealerships not to add additional dealer markup the already expensive ID Buzz.
Okay, well, maybe not that shocked. But it’s happening—dealerships are doubling down on Volkswagen’s egregiously-priced electric people hauler by adding markups as high as $15,000, effectively locking out consumers who were already stretched thin on their budget following the German automaker’s surprisingly high price announcement earlier this year.
There must be some kind of marketing interest to grab popularity by selling it well.