I think this reasoning applies well to solarpunk. It’s true that ethical consumerism doesn’t scale etc but we have to resist the urge to give money to the people who will commodify solarpunk just for cheap merch and media.

For example: game full of bad messages but made by a workers coop and ethically distributed > game with solarpunk aesthethic made by limited liability company that took or wants to take VCs money and run in the capital race