When I buy a new car, the car is the same as the one in the posters and built by the same people.
A team of food stylists spent at least 30 minutes to create the perfect whopper for the add image and were paid 100 times more than an actual fast food employee to do so.
Why that is allowed to represent something made in 30 seconds by someone on shit wages is beyond me.
Hate to break it to you but car advertisement has not consisted of real images for i guess at least 15 years.
Its all 3d rendered, same for smartphone, laptops and other tech, its getting rare for ads to use real pictures.
A car is machined to get the exact same look every time one rolls from the factury though and the same counts for consumer electronics… food grown and prepared by human hands on the other hand wil rarely Be identical.
Is the image of the car the same one that I can buy?
Its an image of a 3d render made by an artist based on the blueprints of the car you can buy
Same as the hamburger ad is a photo made by an artist based on the recipe of the burger your buying.
A recept just isn’t as exact as blueprints, some car ads are already finalized and tested on reactions before the car is even green lit to go in production.
I don’t like it either, ive been disappointed about fast food appearance plenty but till we get a some very narrow scientific standards of what food is supposed to be like (every single ingredient gets compared to a specific reference color and size or is deemed unfit) I dont see us able to fix it.
The car industry is one of the most advanced hi tech examples of setting engineered standards for mass produced products with identical performance. Its the exact other side of the spectrum as the food industry. Which is the hardest industry to do this often relying on local food production. Different size potato, different size fries.
‘Recipe’ is the spelling you’re looking for.
Lemmy seems to have an issue where editing a post doesn’t always get saved, i am very chaotic typing my thoughts on a phone so i often have to edit multiple times* before all the structure and spelling is fixed.
English is my third language though and autocorrect is horrible if you speak more then a single language.
Edit: This comment included and I wouldn’t count on it being error free now.
Your 3 languages put my 1 to shame.
Hate to burst your bubble but that is wrong to say it is all CGI. Adverts where someone is actually getting in an out of a car are cheaper just to shoot. They may use a green screen for costs, but that is a loose to say that is CGI.
There is the issue of using an actor’s face in an AI shoot. There are only a few actors who have signed up to that. The rest are in dispute regarding using their images without their consent.
There are certainly some adverts where 100% CGI is used. The first advert I saw where it was 100% CGI would be around 2008. That advert was never released to the public.
I actually don’t recall any car advertisement where a Human is present. Its always uber smooth driving conveniently never showing the driver.
Do have to make a note i am very advertisement-avoidant. I refuse to use many service that serves ads and actively try not to pay attention (mental health reasons) so my perspective is skewed on the topic.
I did see many fully rendered ads off all kinds used as examples in college for 3d modeling class. I was specifically thought that the majority of products we see advertised around us are rendered.
Rendering realistic humans beings is only possible since a few years and more expensive than its worth. It is reasonably save to assume humans in ads are mostly real footage. It doesn’t take away my point though.
There is still a huge difference in ability to conform to precise standards when comparing machined items and food because food simply has way more variables that can effect the looks. Also just imagine someone in the fast food joint having to expect every item to see if the pickle is presented exactly as the pictures or else trows the food away. Cars can just get the one part fixed.
None of this means we cant do much more to make food advertisements more honest and fair. Comparing cars to food is just more contrasting then apples and oranges.
Yeah I agree. In the UK it would come directly under false advertising. I have no idea how the laws in the US are applied.
When I buy a new car, the car is the same as the one in the posters and built by the same people.
I mean, they’ve got their own tactics.
googles for a car ad
https://www.youtube.com/watch?v=Msd5ltrMd3Y
That does rather seem to aim to imply, without ever actually explicitly saying so, that the Ford truck has more towing capacity than that of its competitors that it is hauling.
Over 20 years ago I worked at Mcdonalds and I still rember the time a customer returned two big macs for not looking as good as the picture. The burger assembly engineer was kind of a rough fellow, and he came marching out of the back room with the second big Mac, handed it back to her and said “lady, I work in the back, I can’t see the picture. Take your big Mac”
Good times.
IIRC McDonald’s argument on that one is that is that it’s technically possible to get a Big Mac to look like the picture, if you have long enough to put it together and access to a professional photographer.
An excuse i heard is that in ordsr to communicate its contents they need to make sure all topping on the burger should clearly standout.
It makes sense if you consider that many fast fold h Joints have no online menu but then again they are chosing not to have an online menu. The screens above the counter rotate between items for a reason and its to avoid giving information that can lead to well thought out good priced choices
Burger Assembly Engineer sounds pretty impressive.
Wheres the beef?
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Crazy stuff
Crazy times LOL!
